Sean Hopson
art, design, Branding, impact
Creative Director
2020 — Present
I have led design and branding projects for 200+ businesses and institutions, and counting. Within these projects, I have created and managed WordPress websites, product releases, social campaigns, experiential events, and more. Through proven processes (brand audits, website evaluations, etc) I’m able to determine the best course of action for user experience (UI/UX), SEO, and visual impact. I’ve built a process that leverages over 15 years of professional experience to create and develop strategies complete with eye-catching visuals that increase brand engagement and conversions.
Objective:
Now seeking challenging roles to utilize my strategic thinking, leadership skills, and creative expertise in graphic design, logo design, branding, product design, and website design to drive brand success and exceed business goals.
ORIGINAL ART
BRAND & LIFESTYLE
PROFESSIONAL EXPERIENCE
Creative Director
FlyArt Creative: 2020 – Present
Using my experience running FlyArt Creative—a business that provides art, design, photo and video services for businesses, universities, and entrepreneurs—I have developed a system for translating client objectives into compelling visuals that deliver high-impact results.
Digital Marketing Strategist II
DME Digital: 2018 – 2020
Created and managed digital marketing campaigns on Facebook, Instagram, and LinkedIn from start to finish. Designed eye-catching images for Facebook, Instagram, LinkedIn and Google ads. Designed landing pages for those ads on WordPress and LeadPages with an SEO and UI/UX priority.
Creative Consultant
Diet Starts Monday: 2016 – Present
Street-wear brand. Creating content that commands user traffic and engagement through social media content-marketing and strategically themed events to drive ecommerce. Involved in consultations and concept development for products, pop-up marketing strategies, and event execution.
Design Specialist
Premium Company: 2011 – 2018
Street-wear brand. Creating content that commands user traffic and engagement through social media content-marketing and strategically themed events to drive ecommerce. Involved in consultations and concept development for products, pop-up marketing strategies, and event execution.
Photographer
FlyArt Creative: 2010 – Present
Highly skilled creative photographer with a talent for capturing or creating captivating images to tell compelling visual stories. I have experience with many different photography techniques and I set myself apart from the field with my extensive knowledge in compositing, editing, and strategic use of industry leading software.
Graphic Designer
Western Kentucky University: 2008 – 2014
Responsible for the creation, editing, and production of various print, digital, and multimedia creative works for various university departments & organizations. University Publications, National Pan-Hellenic Council, Housing & Residence Life, Campus Activities Board, CCPD, and many student organizations.
Contracted Graphic Designer
2008 – 2020
Highly skilled “hired gun” contracted designer for logo design, product design, event promotion, merchandise design, and other branding solutions for businesses and entrepreneurs.
References
EDUCATION
Western Kentucky University
2012 – Bachelor of Fine Arts (Design + Painting)
Southeast Missouri State
2006 – Graphic Design (Transfer)
Madisonville North Hopkins
2005 – Academic Diploma